Character Options’ SoundMoovz heads to Westfield

Shoppers at Westfield Stratford City were treated to a weekend of performances featuring Character Options’ SoundMoovz this weekend.

Brand ambassador, Hakeem Onibudo, put on a show of street dance, play acting and audience participation at the shopping centre, which proved a resounding success with viewers.

“The performance had been kept under wraps till 11am Saturday and I for one was mesmerised with what had been created by the team,” said Mark Hunt, marketing manager of Character Options.

“The storyline followed the discovery of SoundMoovz and onward celebration of the launch. It completely captivated the audience."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

One Animation expands its digital team with new hires from Hasbro and Amazon

The content creation and licensing studio, One Animation is expanding its digital team with two …