Fat Brain Toys and Make roll out invention contest, Kidventor Challenge

Fat Brain Toys and Make are both gearing up for the launch a new toy and game invention contest for kids to get involved with.

Dubbed the Kidventor Challenge, kids will get the opportunity to submit a toy or game idea for the chance to have their concept brought to market by Fat Brain Toys.

The winning game will also be showcased during the American International Toy Fair in February, while the winner will also receive a prize pack from Fat Brain Toys and Make.

“We strongly believe in the power of pure, authentic play,” said Mark Carson, CEO and co-founder of Fat Brain Toys.

“It fills children with a desire to explore, discover, build, experiment, and be curious about the world around them. Since this company was founded, we have dedicated ourselves to helping parents enrich their children’s lives with play. The Kidventor Challenge is yet another opportunity for us to inspire children to create and explore innovation.”

A $2,500 advance scholarship will also be awarded to the winner, as well as trip to the US Toy Fair in New York.

Dale Dougherty, founder and CEO of Make, added: “We believe when kids grow up with a maker mindset, they grow up with a constant sense of curiosity, wonder and playful ambition.

“They grow up convinced that anything is possible and the overwhelming complexities of the world become endless opportunities for creativity and fun. The Kidventor Challenge is a great way for us to encourage even more kids to embrace creativity and learning.”

The Kidventor Challenge comes to a close on November 24th, with the winner to be announced in November.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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