Spin Master takes PAW Patrol and Hatchimals to China market

Spin Master is taking its brands PAW Patrol and Hatchimals oversees to China, the world’s second largest toy market.

The expansion builds on Spin Master’s commitment to enter more international markets as part of its growth strategy.

"Hatchimals and PAW Patrol have become global successes, and as they continue to resonate with children worldwide, we’re thrilled to extend these brands into China," said Ben Gadbois, global president and COO at Spin Master.

"As the second largest toy market in the world, this is a tremendous opportunity for Spin Master as we continue to execute our key growth strategy to grow our international sales."

With market support beginning from July, both brands will be available from online retailers and 137 Toys R Us stores.

Following this growth in China, the company is also expanding all core brands throughout China and will continue to target additional retailers.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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