Sphero launches robotics firm, Misty Robotics

Sphero has completed the spin-off of its robotics division into the newly created Misty Robotics Inc.

Former Sphero co-founder and CTO, Ian Bernstein, has been named head of product for the new company, who will be joined by five other robotics division team members.

Meanwhile, the new firm has also received $11.5 million in Series A funding from Venrock, Foundry Group and others.

Coming on the heels of two very important Sphero product announcements, we are as confident as ever that our company’s focus should be on connected play experiences,

Paul Berberian, CEO of Sphero.

“At the same time, we see tremendous opportunity for the personal robot market, and the creation of Misty Robotics will allow the new company, with Ian’s product leadership and Tim Enwall’s executive experience, to focus on these efforts."

Misty Robotics hopes to place a personal robot in every home and office, which will perform tasks, interact with humans and provide safety.

Ian Bernstein, co-founder and CTO of Sphero and head of product at Misty Robotics, added: “My vision is for Misty Robotics to lead this charge toward delivering the future we were all promised. We’ve already started to build an amazingly passionate team of roboticists and are looking for more talent to help us build the future.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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