Argos releases top toy predictions for Christmas 2017

Retail chain Argos has today revealed its top predictions for Christmas 2017’s blockbuster toys, with memorable childhood gifts including dolls and LEGO, as well as the latest tech-driven toys, set to dominate wish lists.

The full list goes as follows:

Linzi Walker, chief toy buyer for Argos, who has been curating the list with her team since the beginning of the year, said: “This year’s top toys list is a fantastic blend, as toymakers evolve childhood favourites alongside the introduction of newer and more technology-led gifts."

“Dolls will have made Christmas memories for many children and this year is no different," added Walker. "Luvabella is an incredibly lifelike doll, with advanced animated features enabling it to drink milk from a bottle and fall asleep just as a real little one would. And Chad Valley has produced gorgeous twins as an extension of its authentic Tiny Treasures Baby Doll range."

Argos polled more than 1,000 parents of children aged 16 and under about their plans for Christmas 2017. One in seven parents (13 per cent) have already started buying presents for their children and almost a third (29 per cent) are planning to buy gifts for their kids over the summer. 

The most popular choice amongst parents this year is a blockbuster gift, with over half (54 per cent) planning on purchasing a ‘gasp out loud’ present alongside a couple of stocking fillers. A fifth of parents will be letting the wider family in on their present plans ensuring all bases are covered. And almost a quarter (23 per cent) will be creating a handy Christmas list.

 The poll also found that the big kids in the family still enjoy Christmas toys too – 22 per cent of parents say they wish they had received the toys their children get at Christmas. This may explain why they are feeling extra generous this year; the average parent is happy to spend £114 on average on the main present, with parents in the North-East budgeting over £150 for the ultimate Christmas gift.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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