CBeebies’ Bugbies get arty with Creative International

UK educational craft kits specialist, Creativity International has joined forces with BBC Worldwide to launch a new range of CBeebies merchandise.

The collection will launch with eight craft kits in total, including Collage Kits, Bugbies Sand Art and more, each providing a different way of enhancing creativity in children with designs based around the CBeebies’ Bugbies.

“We truly feel that a partnership between the most watched children’s channel in the UK and ourselves is the perfect fit, especially when you consider the fact that one of the main aims of CBeebies is to encourage learning through play for children, something that we here at Creativity hold in high regard,” said Rob Ireland, MD of Creativity.

“Children recognise the kooky little shapes from the channel and really enjoy engaging with the toys. The educational crafting element is spot on too, as the CBeebies channel helps pre-schoolers learn while they are playing, so it is a perfect synergy as a product range for parents and retailers.”

Created in house by Creativity, the launch has already been met with a ‘strong positive response’ from a variety of retailers and consumers alike.

“We have a number of trade deals in place and some cracking POS materials for the range. We are looking forward to the next 12 months with a happy smile.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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