Worlds Apart readies new board game releases

Worlds Apart is gearing up for the release of new board games this year, with the help of Playtime PR.

The firm is set to launch Spin to Sing and Woofy Whoops, each boasting app-linked, social media fun.

“It’s absolutely the right time to be moving into the board game space, but we’re putting a new spin on things with our very unique style of app-linked, silly social fun,” said Logan Stone, senior brand manager at Worlds Apart.

“After doing such a great job on the SelfieMic campaign in 2016, we’re delighted to be back with such a passionate and knowledgeable team. Playtime’s creativity on the briefs was really impressive, there was really no thinking twice about getting them back on-board.”

Following the success of last year’s campaign to launch SelfieMic in the UK, Playtime will support both board games with creative campaigns.

Lesley Singleton, MD of Playtime PR, added: “We love working with Worlds Apart – they’re dynamic, keep things fresh and really motivate the team to get the very best results.

“Spin to Sing and Woofy Whoops are great titles that we see as an evolution in the social board game space, packed with innovation and certain to make a massive impact on Christmas wish lists this year.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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