‘Move over fidget spinners,’ says Peterkin as UK firm launches Japanese craze Mokuru

UK toy firm Peterkin is taking the spinner craze head on with the introduction of the latest fidget toy to take the Japanese market by storm, Mokuru.

A flipping toy that is designed to test an individual’s dexterity, balance and focus, Mokuru has been billed as the next ‘fidget spinner’.

Having rocketed to popularity in many markets around the world, including Japan and Hong Kong, the collection will now be distributed across the UK and Ireland by Peterkin.

Beginners can engage with Mokuru simply by tipping the toy over, letting it flip and then catching it with their fingers. Mokuru masters, however, can use five Mokuru at once with one hand.

Peterkin’s UK managing director, Andrew Moulsher, said: “Spinners are so last month – we have been aware of Mokuru for some time.

“We know from our Hong Kong office that consumers there are going mad for Mokuru and we are delighted to have secured the brand exclusively for the UK and Ireland.

“The industry should be aware, however, that this is very much a brand. The owners and developers are determined to protect their trademarks and intellectual property, which has been protected across Europe, China and the Americas.

“Initial indications suggest that we are going to see a huge demand for the brand, so all I would say to our retail partners old and new is, don’t miss out on Mokuru.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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