Sinco Toys launches new collectables, Scrambled Headz

Sinco Toys has detailed the launch of its new line of children’s collectables, Scrambled Headz.

Series one is due to hit retailers next month, consisting of six SKUs including a Clown, Rapper, Caveman and Hula Girl.

Each scrambled character arrives in an egg package containing detachable body parts and accessories. Easy to assemble, kids can make numerous combinations from the included features.

“We are delighted to announce the launch of Scrambled Headz,” said Daniel Smith, European account manager at Sinco Toys.

“We look forward to offering a unique concept of play to the market and adding a fun pocket money collectable line into our expanding product portfolio.”

Scrambled Headz will be heavily supported with consumer focused press activity, social media led campaigns and bespoke POS at retail.

Sinco Toys already plans to expand the range with series two in spring 2018.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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