Home / Licensing / LEGO partners with WWF for new carbon-efficiency plan

LEGO partners with WWF for new carbon-efficiency plan

Having previously worked with the WWF’s Climate Savers Programme, the LEGO Group has now announced it is extending its partnership for a new carbon-efficiency plan.

The new targets for 2020 will include a 10% increase in carbon efficiency per brick produced. The LEGO Group will also engage with suppliers to reduce emissions in the supply chain. The Group will continue to ensure that 100% of its energy consumption is balanced by the production of renewable energy, which was achieved last month.

“Climate change is a major challenge facing the planet, and the LEGO Group has a responsibility to minimise our impact on the planet – the planet that our children will inherit,” commented the Group’s chief financial officer Marjorie Lao, as reported by Edie.net.

“We have made solid progress balancing 100% of our energy consumption with renewables," added Lao, "but we know there is more to do to make the production of Lego bricks more sustainable, especially in reducing CO2 emissions from our factories, and the entire supply chain. WWF is a valuable partner, who challenges us to think differently about how we operate and inspires us to set ambitious climate targets, and to inspire children to take care of the environment.”

The targets listed under the partnership with WWF will help reduce more than 10,000 tonnes of CO2 annually. Reductions amongst suppliers will also have a benefit for LEGO, as 90% of emissions are found in the Group’s supply chain.

Check Also

Games and puzzles specialist Gibsons launches Card Game for Rebel Girls

Gibsons has extended its licensing partnership with the team behind the Good Night Stories for …