Halilit boosts pre-school portfolio with TrueDough

Halilit has bolstered its pre-school offering, after acquiring the UK distribution rights toTrueDough.

TrueDough offers craft sets with patented powders and mixing accessories to allow kids to create their own dough creations, which can then be baked or painted.

‘TrueDough is a fantastic addition to our pre-school portfolio and we are delighted with the initial reaction this has received,” said Amy Wildman, sales manager at Halilit.

“With the rise of social media platforms and the trend for sharing ideas we’ve really noticed an increased demand for wholesome activities that allow children to take control. Not only does TrueDough allow children to make the product themselves, it does this in a convenient and non-messy manner, making this perfect for parents too.”

Following the deal, the toy firm will be supporting the brand with a social media and blogging campaign.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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