Spielwarenmesse Toy Fair revamps app with new features

The new Spielwarenmesse app has been revised with a key focus to help prepare visitors for the next toy fair taking place in 2018.

Designed for exhibitors and visitors, the app boasts regularly updated content to help provide information about the industry and toy fair at a glance.

Featuring a fresh new design, the app offers a clear and simple menu, as well as daily news from the industry including interviews, expert knowledge and tips for staying in Nuremberg.

Elsewhere, familiar features have also been improved, including a list of exhibitors coupled with various search filters, while retailers and buyers can use the app to create a virtual business card with a QR Code.

In addition, the embedded iBeacon Technology allows guests to receive push notifications when their Bluetooth is activated.

2018’s Spielwarenmesse Toy Fair will take place from January 31st to February 4th.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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