The Restricted Growth Association is calling on construction toy specialist LEGO to help combat dwarfism stereotypes within the toy box.
The Danish toy maker has come under fire from the UK charity for its approach towards dwarfism following the introduction of an ‘evil dwarf character’ among its popular line of LEGO trading cards.
LEGO has been proactive in combating disability stereotypes and active in its representation within its line up of characters, introducing its first wheel chair using LEGO Minifigure in 2016.
RGA UK is now calling on the toy maker to continue its efforts by adapting its approach towards characters of restricted growth within it offering.
Chair of RGA UK, Gill Martin, said: “We were saddened to learn about LEGO’s evil dwarf character – now a popular trading card among children – as we think it unintentionally reinforces stereotypes of people with dwarfism as mythical creatures or objects to ridicule or fear.
“We think LEGO is in the perfect position to help introduce children to dwarfism, disability and difference at an early age, and this could help combat stereotypes later on.
“We would love to see positive and realistic figures that show people with dwarfism as everyday people, with regular jobs and families.
“When most people have very few accurate points of reference for people with dwarfism, even fictitious representations can shape people’s attitudes and behaviour towards the people with dwarfism they meet in everyday life.”
ToyNews has contacted LEGO for comment on the latest call to action.