Ben 10 toys head to Toys R Us stores

A new line of Ben 10 toys are making their way to Toy R Us stores nationwide.

Playmates Toys are bringing the products to stores as a limited exclusive, which will then become available to other major retailers in August.

"Fans of Cartoon Network’s new Ben 10 series will now be able to bring home the action-packed adventures seen in the show," said Karl Aaronian, SVP of marketing at Playmates Toys.

"The expansive toy line that we developed includes unique transformations, special features and technology to provide kids with an imaginative play experience where their favourite characters are brought to life."

The collection of toys spans figures, vehicles, play-sets and role-play items, all inspired by Cartoon Network’s new series.

Pete Yoder, VP of Cartoon Network Enterprises for North America, added: "We’re excited to introduce a new generation of fans to Ben 10, providing them with the opportunity to connect with the brand even further with the introduction of Playmates Toys’ new toy line.

"The toy line captures the essence of the new series – action, excitement and all-around fun."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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