Toy Trust details Industry Heroes fundraising initiative

As the Toy Trust kick-starts its 25th anniversary celebrations, the charity has launched a new Industry Heroes fundraising initiative.

The initiative will make it possible for individuals to take on a personal challenge to help raise funds for the industry’s charity.

Successful applicants could receive up to £5,000 to cover expenses if they show how funds could be doubled or more through sponsorship and fundraising.

“There are many people who would like to take on a challenge or adventure and in doing so raise money for a great cause, but often it is the initial outlay that prevents them achieving their goals and ambitions,” said Foye Pascoe, chair of the Toy Trust.

“This is why we believe our Industry Heroes initiative could be a great way make their dreams come true while also increasing the number of ways that the Toy Trust raises money for children.”

Those looking to apply can do so up until the end of August, with shortlisted applicants to be invited to a committee meeting on September 14th.

Pascoe added: “We believe in opening this scheme that we will create a legacy of super human efforts for the future that many will take inspiration from.”

To apply to become an Industry Hero, click here

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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