Tesco has been recognised as the best performer in terms of fastest growing sales of the country’s four biggest supermarkets for the second consecutive month.
According to data released by Nielsen, during the 12 weeks ending 20th May 2017, Tesco increased sales by 2.2 per cent, ahead of the 1.4 per cent for Morrisons, 1.2 per cent for Sainsbury’s and a 0.1 per cent decline for Asda.
“Tesco’s re-focus on the customer and their changing needs, such as simplifying ranges and promotions, has meant they’ve not only attracted new shoppers but encouraged them to visit more often,” said MIke Watkins, head of retailer and business insight at Nielsen UK.
"These incremental improvements are helping reverse the declining spend per visit which was an ongoing challenge for Tesco last year. The growth is also now being supported by initiatives which revisit some wider consumer trends such as tackling food waste and supporting healthier eating and living.”
Tesco’s success is highlighted by the most recent four-week period, where the grocer’s sales spiked by four times the 0.2 per cent rate of that across all the supermarkets.
According to Watkins, the location of a supermarket matters, however consumer lifestyle needs are changing and are becoming more and more important to shoppers.
Watkins added: “Rising inflation means people will be more aware of balancing household budgets, which may encourage spending more on eating at home, rather than at restaurants.”