Illuminated Apparel leads the way with wearable tech

Having recently appeared on BBC’s Dragons’ Den, wearable technology firm Illuminated Apparel is on track to reach £250,000 for the current financial period.

Founded by Rob Manley, the brand was created in Manley’s mum’s kitchen, where he mixed up the winning formula for his interactive glow in the dark t-shirts.

By using the included UV key ring or Mobile Phone Torch Light, kids can draw things on their t-shirts, before watching it disappear after five minutes.

Since appearing on Dragons’ Den, the interactive t-shirts have since made their debut in the Red 5 concession in toy store, Hamleys.

Manley told ToyNews: “It’s all the fun of an etch a sketch but on a t-shirt – perfect for a disco.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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