Stikbot YouTube hits 200 million views ahead of new launches

Creative toy brand Stikbot has enjoyed a successful YouTube presence with the official channel having recently hit the 200 million views milestone.

This announcement comes ahead of the new lines being prepped by creators Zing, StikBot Pets line which includes dogs, cats and monkeys and the bulldog now also features in the popular StikBot Zanimation Studio set.

Brainstorm will also launch a brand new stand-alone StikBot set in July backed by bursts of TV advertising in the run up to Christmas. The new StikBot Pirate Movie Set features a pirate scene complete with Pirate Ship (and plank!) as well as palm trees, sharks and more.

“It’s an exhilarating journey working with the guys at Zing and we know that now they have signed a licensing agency, new products will launch thick and fast” commented Nick Saunders, sales director at distributor Brainstorm Toys.

“The sheer speed at which they create content and put it out there as well as thinking of new ways to add value to the range is phenomenal. We had a great year with StikBots in 2016 but the new line extensions are creating an even greater buzz from retailers. They not only love the opportunity to sell complete ranges but also that StikBots spans so many categories including STEM, interactive, novelty and collectible to name a few.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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