Shopkins launches pop-up cafe in New York City

Shopkins fans will be able to step into the world of the hit franchise with the opening of the Shopkins Macaron Café.

The limited-time pop-up shop launches in New york City from June 17 to June 19 in celebration of the new season of the collectable Shopkins toy line.

The Parisian-themed Shopkins Macaron Café will allow fans to experience a taste of the Shopkins world, modelled on one of the newest play-sets, the Oh La La Macaron Café.

Fans will be able to staste Shopkins macarons, enjoy a Shopkins manicure, play with their favourite characters, check out the full European line in Shopkins World Vacation, enjoy photo opportunities and more.

Moose Toys will be on hand to open the café to the public this June.

“Since Shopkins first made its debut four years ago, we have seen it grow into a global phenomenon, pivoting from a collectable toy into a global lifestyle brand with apparel, home goods, school supplies, digital content and more,” said Paul Solomon, Co-CEO of Moose Toys.

“We are thrilled to take Shopkins to the next level on the first stop of the Shoppies World Vacation with an incredible consumer experience. This event will give our fans the chance to fully immerse themselves in the world of Shopkins like never before.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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