Playmobil is to ‘significantly increase’ its TV advertising investment for 2017.
The move will mark the first time that the toy manufacturer has appeared on the small screen with a licensed product as part of its national campaign.
Playmobil has already been on-air with advertising for its early 2017 product launches, with Knights and Pony Farm having hit TV screens. This is now set to continue throughout the year.
Meanwhile, May sees the launch of the anticipated Ghostbusters set – the first entertainment brand licensed product to be created by the firm. This will be the focus on new TV advertsising.
A total of 17 product ranges will feature in the advertising schedule, including some key new launches for Playmobil, such as the new Police set and Romans and Egyptians range.
Jamie Dickinson, marketing and display manager at Playmobil, said: “As ever, we are looking forward to a busy year of new product launches, but with our first ever entertainment brand licences hitting the shelves and the screens this year, it’s more exciting than ever.
“We’re also investing more than ever before in our TV advertising this year, with a significant increase in our investment for 2017.”