Esdevium teams with Thomson Cruises for family board gaming initiative

Esdevium Games has struck a partnership with Thomson Cruises to bring its board game portfolio to the high seas.

A crafted menu of games from the company’s offering has been introduced to Thomson Cruises’ new ship TUI Discovery II in tie for her maiden voyage from Malaga, before being rolled out to the full fleet of six ships this summer.

The move arrived after Esdevium identified cruise ships as the ideal setting to showcase its raft of gateway games to families in a relaxed and informal holiday atmosphere.

Dobble, Jungle Speed and Codenames are just some of the popular titles being brought aboard Thomson Cruises this summer.

“In today’s busy world, it’s so easy for families not to spend quality time together,” said Thomson Cruises’ MD, Richard Sofer.

“As a personal fan of the game Dobble, I see games as a great chance to turn off the tech and put down the mobile devices to enjoy some friendly competition, fun and time with your family and I think our ships create the perfect downtime opportunity for such an enjoyable activity.”

Ben Hogg, marketing manager at Esdevium, added: “Our partnership with Thomson Cruises is natural extension of our ethos to help our customers strike a relationship with our games via hands-on product sampling, so they can try before they buy.

“We’re thrilled to be setting sail with Thomson Cruises this summer.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

IMC Toys’ VIP Pets Mini Fans makes catwalk debut at Mini Mode: Global Kids Fashion Week

IMC Toys watched its new collectable doll range, VIP Pets Mini Fans, makes its debut …