Alpha readies new toy lines for Distoy 2017

Alpha Group UK is set to reveal new toy launches at Distoy in June.

Guests to the St Ermins Hotel will get the chance to view new brands including Mix’em Ups, Cubie Cuties, Opti-Morphs and Blazing Teens, as well as product extensions to the pre-school brand, Super Wings.

Meanwhile, key launches for A/W17 will be showcased ahead of the launch in July, including Drone Force, a line of R/C drones designed for younger flight enthusiasts.

"We have seen exceptional interest in our brands since we first unveiled them to the industry back in February,” said Mark Hyndman, general UK country manager at Alpha Animation and Toys.

“We look forward to exhibiting for the first time at Distoy and welcoming visitors to our showroom in St Ermins Hotel."

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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