US: American Girl ‘Girl of the Year’ appears at Toys R Us

Toys R Us has continued its partnership with American Girl for another year with the release of 2017’s ‘Girl of the Year’ doll.

The doll, named Gabriela McBride aims to inspire diversity as the character who is gymnast and poet also suffers a stutter. The doll is designed to encourage young girls who suffer from speech impediments or indeed, any disability.

Toys R Us first partnered with American Girl last year, being the only US retailer to carry the brand with 97 dedicated shop-in-shops nationwide as well as being the exclusive carrier of the Truly Me line.

American Girl also introduced the WellieWishers line to Toys R Us in September and celebrated the grand opening of the shop-in-shops in October of 2016.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Spring budget | Retail restart support, extended furlough, and £300m more for the Culture Recovery Fund

A restart programme to support retailers reopening next month and a £300 million culture recovery …