Smith Holland, president and CEO of Crayola, is joining The Toy Association’s Board of Directors.
The board, which is chaired by Hasbro’s David Hargreaves, includes representatives from all areas of the toy industry, including manufacturers, retailers, and entertainment companies.
“We are thrilled to have Smith Holland join our board,” said Steve Pasierb, president and chief executive of The Toy Association.
"Crayola is an iconic company and great global brand that has brought the joy of play to kids for generations. Smith’s team at Crayola continues to innovate bringing great new products to market and is at the core of where the business of toys and play is headed.”
The firm’s Board of Directors elected Holland during its May meeting to fill a vacancy.
Holland will be up for re-election for his first full two-year term in February 2018 at The Toy Association’s Annual General Meeting, which takes place during the North American International Toy Fair.