Magic Box Toys enlists Playtime PR for UK PR and social media

Magic Box Toys has appointed Playtime PR to handle its UK trade and consumer PR, and social media going forward, it has been announced.

Responsible for phenomenally successful playground crazes including Zomlings, Star Monsters and Gogo’s Crazy Bones, Magic Box Toys has tasked Playtime with revamping their social media strategy as well as implementing a heavyweight PR campaign to support the launch of Zomlings Series 6 in late August.

“At Magic Box Toys, we specialise in building our own brands to create new trends in the collectable toy market – we know our niche well, and it certainly seems as though we’ve picked a PR agency that knows theirs too," commented Ben Harper of Magic Box Toys.

"We wanted a team that could offer a strategic-yet-creative approach to our launch marketing campaigns, whilst also maintaining momentum and engagement with our customers year-round. They demonstrated a solid respect for our business model, the Zomlings brand and our approach – the programme they’ve put forward perfectly complements our other marketing activities and I’m looking forward to seeing that leap into action.”

“We were fascinated by Magic Box Toys’ business model plus the pocket money appeal of their properties, and it will be really interesting to work with the brand on such fast-moving launches," added Lesley Singleton, Playtime’s founder and MD. "Zomlings Series 6 has a lot of fun in store for young fans and we’re excited about bringing that to life through engaging content and tactical executions.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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