BlogOn are celebrating their latest successful conference which took place at the Manchester Science Museum and saw over 200 parenting bloggers attending to network and gain valuable insights into blogging and how to improve all aspects of their own social networking.
The BlogOn events are designed not only to help bloggers but also to introduce brands to bloggers so that companies can build upon their own social media marketing by meeting key influencers within the parent blogging sector. Toy companies have capitalised greatly on these events and the latest conference in Manchester attracting many toy companies including Ravensburger, SAMBRO, Re:Creation, Trends UK, Brainstorm and Esdevium Games.
"BlogOn continues to grow and make impacts within the toy industry via its blogger outreach programme which has helped promote and launch toys such as Hatchimals CollEGGtibles so it is brilliant to see an increase in the number of toy companies who attend the BlogOn events to speak not only to their target consumer but bloggers who have the potential to make a real impact on their marketing campaigns," explained Laura Seaton, founder of BlogOn.
"By introducing our delegates to each toy company, we are able to facilitate some great relationships and every exhibitor goes on to enhance their social media campaigns with the help of contacts made at the events."
The event was used to announce Esdevium’s latest venture Blogger Board Game Club. The hashtag for the event trended on twitter throughout the day and reached over six and a half million impressions during the event with many more impressions occurring as the conversation continued well into the night.
BlogOn’s next event will be its Pre-Christmas event which is set to take place in Manchester on September 24th.
"BlogOn has become an essential part of our marketing calendar and has again provided an invaluable event that brings bloggers, influencers and brands together. It’s provided us with many new contacts and we will certainly be attending the next BlogOn later this year," added Duncan Murray, company director of Provence PR.