Mothercare boosts toy offering with The Gro Company

Mothercare is set to expand its toy offering, following a three-month deal with The Gro Company.

Ollie the Owl, a sleeping aid with built-in CrySensor technology, will be hitting the shelves in Mothercare stores exclusively from early July until October.

The crysensor technology means Ollie automatically activates when a baby cries, so he can soothe little ones back to sleep with sounds including rainfall and white noise.

“We are proud of all our products, but Ollie has truly captured everyone’s attention at Gro and we are excited about this new launch,” said Rob Pascoe, commercial director at Gro.

“We were delighted to learn Mothercare felt the same and look forward to seeing Ollies flying into the trusted retailer’s customer’s hands this summer.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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