Chicco is teaming up with children’s cookery author, Annabel Karmel, ahead of the launch of her latest book.
As part of the collaboration, Chicco’s five in one Polly Progres5 will be named as the official highchair partner for Annabel Karmel’s new Baby Led Weaning Recipe Book, which is due to hit stores this May.
Chicco’s Polly Progres5 will feature on the book’s front cover and visuals will also be printed in the pages.
This will also coincide with a conjoined marketing plan, which will cover print, online, in store and social elements.
“The co-joining of the Annabel Karmel and Chicco brands is one that made perfect sense and we are really excited to be the exclusive highchair partner for the upcoming launch,” said Mitch Levene, MD of Artsana UK.
“We pride ourselves on offering 360 solutions for mums and dads, not only in the feeding sphere but in all realms of parenting including sleeptime, travel and toys. Joining forces with an overall feeding expert like Annabel Karmel was a natural fit and demonstrates our commitment to being the perfect partner for parents looking for everything their baby needs in the early years.”
Karmel added: “I’m thrilled to be partnering with Chicco as the official highchair partner for my latest book release.
“Teaming up with Chicco and more specifically the Polly Progres5 seemed like a natural fit as the five in one highchair offers that same flexibility for families to incorporate into their daily feeding routine – it’s the ideal mealtime companion for my new book.”