Moose Toys’ agent, Bulldog Licensing, has revealed that the hit collectable brand Shopkins is now a top three licensed brand across multiple categories.
Shopkins has also been named the number one brand in both the stationery and lunchware and lighting categories, as well as number two in baked goods, number three in trading cards and stickers and number three in primary-age girls’ magazines.
According to The NPD Group, Shopkins is the number one girls’ brand in the toy market, £16.2 million above its nearest rival, and is growing fast.
Meanwhile, Shoppies Dolls is the number one fashion doll in the market by value, with an increase of over 25 per cent versus the same time in 2016, while the Shopkins sub-brand, Happy Places, is bigger than any other non-Shopkins collectable on the market.
“The figures surrounding Shopkins are just incredible,” said Vicky Hill, licensing director at Bulldog.
“Kids just can’t get enough of the brand and it represents an absolutely amazing licensing opportunity, particularly with Moose providing fantastic support through regular style guides, product updates and marketing, as well as significantly growing the entertainment platform supporting the brand.”
The Shopkins app is also storming the market, having secured over 20 million downloads internationally.