Alpha Group expands team with new VP

Alpha Group has announced the new appointment of Antoine Erligmann as VP of media, TV and licensing, continuing its international expansion at the international and European level.

The appointment of Erligmann is part of the group’s efforts to become a key player in the European market over the next ten years, having already established themselves as one of largest and most successful toy, animation, digital youth content and entertainment group in the Asian market.

"I am thrilled to join the ALPHA group who holds leading position in the Chinese market in the Media, TV, Licensing and Toy industry and is expanding very rapidly internationally," said Erligmann. "This is an amazing and unique opportunity and I am extremely proud to be part of this international growth.”

Antoine will be in charge of TV distribution and Licensing development of powerful brands such as Super Wings and Infinity Nado in the short term, keeping in mind that Alpha Group is currently developing a number of other brands that are set to arrive on the market as early as 2018. He will work to establish the Media strategy, negotiate and direct the distribution of TV series across European markets and develop licensing programs in EMEA.

Erligmann brings to Alpha Group a wide range of experience gained in large organizations, having most recently held the position of Head of EMEA at Nelvana, part of the Canadian Media Group CORUS, where he participated in the development of TV distribution in Europe and in the management of brands as important and iconic as Bakugan, Beyblade, Zhu Zhu Pets, Babar and Franklin. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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