The Toy Association launches new mobile-first website

The Toy Association has launched a redesigned, mobile first website.

In keeping with the Association’s new strategy, the new site features simplified content, clear navigation and a responsive layout for multiple platforms. It also incorporates a playful, vibrant look to reflect The Toy Association’s new brand identity.

The site’s new interface aims to improve user experience, making it easier for members to benefit from resources and information about toy Association events and programmes, with elements including enhanced member profile and directory.

“As we embarked on the website redesign, we were mindful of our members’ needs every step of the way,” said Steve Pasierb, president and CEO of the Toy Association.

“Our main goal was to create a site that serves and supports all members, by providing them with the tools they need to be successful in a rapidly evolving business landscape.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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