Power Rangers takes action figures top spot, says NPD

Power Rangers has been ranked as the number one action figures brand, according to NPD data.

According to the market research group, the action figures have shown a growth of 122.8 per cent year to date, with April sales tracking up 185.9 per cent versus 2016.

“These are fantastic results testament to the strength of the Power Rangers brand, which at the end of April, ranks 11th across all toy properties,” said Tess Parsons–Broome, marketing manager at master toy partner, Bandai.

“Power Rangers has proven its position not only as a classic brand but as a must-have toy in such a competitive market place.”

The toy firm will also continue its commitment to the brand through marketing with plans in place for consumer activity around the launch of Power Rangers, Ninja Steel in July 2017. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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