eOne names Nelvana exclusive licensing agent for PJ Masks

Entertainment One has tapped Nelvana Enterprises, the sales, brand management and consumer products division of Corus Entertainment, as exclusive licensing and branding agent in Canada for its hit preschool series PJ Masks. The multi-year deal encompasses a cross-category licensing initiative that will feature a wide-ranging, mass-market consumer products program based on the popular TV series, which airs daily on Disney Junior and La Chaine Disney in Canada. Nelvana also is exclusive licensing agent in Canada for eOne’s preschool sensation, Peppa Pig.

“We are very excited to expand our relationship with Nelvana to include our well-loved preschool property PJ Masks,” said Joan Grasso, VP, Licensing – North America, eOne Family. “Nelvana has been a fantastic partner for Peppa Pig, and we look forward to working with them to continue to grow the PJ Masks brand, which had a successful launch in the Canadian market last fall.

“We are thrilled to partner with eOne once again and to bring the heroic adventures of the PJ Masks to consumers throughout Canada,” said Pam Westman, Head, Nelvana Enterprises. “Through new licensing partners and a broad range of product introductions, PJ Masks’ popularity will soon soar to even greater heights among kids and families from coast-to-coast.”

The new partnership between eOne and Nelvana has already produced exciting licensing deals, including Just Play as Global Master Toy partner. Other partners to deliver imagination-inspiring PJ Masks product to retailers across Canada, include:

· Amscan (party goods)
· Disguise (Halloween)
· Franco Manufacturing (bedding and bath)
· Heys (backpacks, lunch bags, luggage)
· JCorp (apparel and swimwear)
· Jellifish (sleepwear)
· Simon & Schuster (publishing)

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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