Moose Toys outlines new deals for Shopkins

In just over three years the Shopkins property has secured over 210 licensees and 18 agents globally, with new partnerships on the way.

Most recently, new collaborations have been completed with Build-A-Bear and Sketchers, to help grow the brand globally.

These new deals add to the existing platforms of names such as Crayola, Scholastic and Thermos.

“The Shopkins brand has always been known for innovation and we look for the same characteristics in our licensed partners,” said Paul Solomon, co-CEO at Moose Toys.

“These partnerships enable us to take the brand to the next level and provide our fans with what they want; their favourite brand combined with their favourite products.”

With more announcements to follow and a live show heading to theatres later this year, the brand continues to grow.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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