Trends enjoys ‘enthusiastic’ response to new ELAs

Trends UK has had an ‘enthusiastic’ response to its latest Peppa Pig and Thomas Electronic Learning Toys (ELAs), which have recently joined the toy firm’s growing portfolio.

Inspired by the hit children’s TV shows, the new Peppa’s Laugh & Learn Alphaphonics and Peppa’s Play Mat have been added to the Peppa Pig collection, alongside the Thomas Flip & Learn Phone and Thomas Learn & Play Alphaphonics, which aim to help children understand colours, shapes, communication, phonetics and numeracy through fun, interactive play.

“Response so far has been really enthusiastic from customers and parents. Plus, sales have surpassed our expectations,” Lindsay Hardy, marketing director at Trends UK, told ToyNews.

“Children will recognise the look and sounds from their favourite characters and learn with them, without making it feel like a chore.”

Available for both UK and Irish retailers to stock, Hardy is excited to have iconic companies on board such as eOne and Mattel, which she believes gives retailers the confidence to sell.

Hardy explained: “We are delighted to work with such great evergreen properties from eOne and Mattel. Having the reassurance of such solid brands on our new lines gives retailers confidence they will perform year in year out.”

Trends UK previously launched five ELA items featuring both Thomas and Peppa last autumn, and with four more products joining this year, it looks like Trends UK has a lot more up its sleeve for its burgeoning portfolio.

“We will have a few new things to reveal in the future, but can’t say yet,” concluded Hardy.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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