Fundamentally Children launch licensing framework at Las Vegas expo

Fundamentally Children has announced plans to launch its ‘licensing framework’ at Licensing Expo in Las Vegas 2017.

Driven by the frustration of seeing great brands suffer due to unfocused licensing efforts, Fundamentally Children CEO Dr. Amanda Gummer has brought Trudi Bishop, owner and director of Bee Licensing to develop a package of research and support to help licensors and licensees avoid some common pitfalls.

“The team at Fundamentally Children have been called in, often too late, to evaluate the products and try to help save the brand and it can be heartbreaking to watch”, said Dr. Gummer, Fundamentally Children’s founder and CEO.

The pair will be taking appointments for industry advice sessions at the event. The firm can be contacted at

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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