eOne grows global licensees for PJ Masks

Entertainment One’s popular pre-school property, PJ Masks, is expanding its global footprint with merchandise launches across Asia Pacific and Latin America.

The new product launch rolls out in addition to new licensees in the UK and Australia.

A raft of new agent appointments for PJ Masks will see merchandise launch across the Asia Pacific region from June 2017 spearheaded by the Just Play global master toy line.

Meanwhile, Medialink is on board to represent the property in mainland China, Hong Kong, Taiwan and South East Asia, while Dianos will manage consumer products in Korea and Bradford Licensing will be responsible for licensing the property in India.

Just Play’s master toy line will also launch throughout Latin America from August 2017 via local toy distributors Bandai in Mexico, DTC in Brazil and Elite in the remaining Latin American territories.

Core categories including toys, dress up, publishing, partyware and back to school have been signed for the brand across the region by eOne’s local office based in Sao Paulo.

In the UK, a swathe of new partners have signed up to the licensing programme with new ranges set to hit retail from summer 2017. These include VMC for accessories, Amscan for dress up, MV Sports for wheeled toys, Worlds Apart for homewares, Dreamtex for bedding and bedroom accessories, Spearmark for lighting and Sambro for stationery.

Kinnerton has also joined the line up for confectionery.

Finally, in Australia, a number of new partners will significantly increase brand exposure when products launch at retail in July this year. These include Parragon for publishing, Hunter Products for CrazArt ranges and wheeled toys, MJM for games, puzzles and stationery, The Entertainment Store for character appearances, Zak Australia for tableware, Caprice for apparel and Amscam for partyware.

Andrew Carley, head of global licensing at Entertainment One, said: “The response to PJ Masks around the world has been incredible.

“The TV series is drawing huge audiences and licensees have been quick to identify the commercial potential of the show’s growing fanbase.

“We look forward to harnessing the expertise of our local partners in Asia Pacific and Latin America and expanding our consumer products offering for fans in the UK and Australia.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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