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CultureFly readies Shopkins subscription box

Collectable box company, CultureFly, is rolling out a new licensed subscription box service featuring Moose Toys’ hit brand, Shopkins.

Dubbed Shopkins Direct, each box will come packed with exclusive Shopkins apparel, accessories and collectables that are not available at retail.

"Shopkins represents one of the biggest names in the collectable toy market. Our products will speak to the core Shopkins collector as well as the more casual Shopkins fan,” said Eddie Erani, CEO at CultureFly.

“Moose Toys has been a fantastic partner and we look forward to bringing amazing products directly to the customers."

Set to start shipping in summer 2017, each box will also boast a unique theme, with the first box launching with a Rainbow Celebration theme.

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