Toys R Us Canada teams with PercyVites for digital invites and cards

The digital party platform, PercyVites has launched on the Toys R Us Canada e-commerce site, offering co-branded personalised video invites to consumers.

PercyVites’ ecards aim to create fun experiences for children by immersing them in the world of their favourite characters.

The firm’s current roster of licenses include Teenage Mutant Ninja Turtles, PAW Patrol, My Little Pony, Transformers, SpongeBob SquarePants, Dora the Explorer, Shopkins, Caillou, The Very Hungry Caterpillar and more.

“It’s exciting to see our brand continue to grow and to have the opportunity to partner with Toys R Us Canada,” said Julie Steiner, CEO Percy3D.

“This partnership creates a one-stop shop for party preparation offering Canadian consumers a fun, easy and convenient platform to help plan for their next party.”

Clint Gaudry, vice president, marketing and store planning, Toys R Us Canada, added: “This partnership has allowed us to expand our ecommerce offering. Shopping online for your next party is made easier with Toys R Us and the addition of PercyVites.”

Users can insert their own pictures, party details and messages directly into various fun clips and personally address them to each friend or family member.

The included Toys R Us Percy Party Dashboard allows for easy organisation of party details and RSVPs, simplifying the party planning process for parents and children.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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