Toy & Hobby and Baby & Stroller China celebrates significant expansion and visitor increase

Toy & Hobby China and Baby & Stroller China is celebrating a successful return, having seen ‘significant expansion and increase in visitor numbers.”

The two concurrent fairs expanded their exhibition space by eight per cent to 81,200 square metres, covering seven halls – one more hall than its 2016 event.

The shows accommodated 1,068 exhibitors from 11 countries and regions, including China, Germany, Hong Kong, Korea, Mexico, the Netherlands, Spain, Switzerland, Taiwan, Thailand and the US.

The three-day shows attracted 53,856 visitors, an increase of 11 per cent compared to 2016. The number of overseas visitors also rose by 21 per cent to 2,838. Both figures recorded continuous growth for the third year.

Wendy Wen, senior general manager of Messe Frankfurt Ltd, said: “We feel the large growth in the visitor figure this year is the effect of the potential people see in the Chinese market, given the change to the two-child policy.

“A number of buyers at the fairs were new to the industry, and were looking to take advantage of the future potential that this change will bring, both in the baby product and toy markets in the years to come.

“What is also pleasing for us as organisers, is the fact that Chinese buyers are still showing strong interest in overseas products and we expect this to continue as disposable incomes continue to increase in China.”

First introduced in the 2016 event, the International Zone has been strongly praised by both exhibitors and visitors for enhancing the show’s diversity and providing more overseas products of high quality.

This year, exhibitors from Hong Kong, Korea, Mexico, the Netherlands, Spain, Switzerland, Taiwan, Thailand and the US exhibited in this highlighted zone.

Meanwhile, the animation and character licensing sector is gaining momentum in the China market while the Guangdong Toy Association, organisers of the Toy & Hobby and Baby & Stroller China shows are reporting a bright future for both domestic and overseas suppliers. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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