Over 200 industry members took part in this year’s Toy Trust Big Challenge, raising almost £170,000.
Set in the Cotswolds, 125 industry professionals took on a 120-mile Tough Mudder course, while 40 walkers completed a 10km walk and 50 cyclists took on an 80km and 125km cycle ride.
The effort by all participants broke new boundaries, with the total raised in the past six Big Challenge events now breaking £1 million.
19 NHS hospitals have been named as the main beneficiaries of this year’s challenge.
“The Toy Trust continues to achieve amazing results for the children’s charities it supports and all 200 heroes who completed last Saturday’s Big Challenge and raised £170,000 deserve a huge thank you,” said Foye Pascoe, Toy Trust Chair.
“Our support of 19 children’s NHS hospitals in the coming months will make a profound difference to the lives of thousands of poorly children across the UK and endorses our message of “Giving the Gift of Play”.
“The UK toy industry can once again be very proud of its amazing record of philanthropic giving. So many people work so hard to make events like this possible but I would like to thank two people in particular; Nick Austin – the inspirational driving force behind this event – and Matt Jones from the BTHA who has yet again worked tirelessly to make it a success."