Fat Brain Toys rolls out #FatBrainGives initiative

Independent toy retailer, Fat Brain Toys, is set to donate around 10,000 toys to children in need as part of its #FatBrainGives initiative.

For every purchase made in May, the retailer will donate a toy to a charity serving children in need.

To participate in the initiative, customers can purchase from a selection of more than 2,000 toys from the company’s website or stores this month.

“We believe that toys are the tools of childhood and that the simple act of playing allows kids to develop a lifelong love of learning,” said Mark Carson, president and co-founder of Fat Brain Toys.

“We are excited to work with four great charities to supply kids in need with toys that will inspire them and provide them with the chance to play – purely and authentically.”

Fat Brain Toys has partnered with the following charities:

Military Children’s Charity, Inc

Boys Town Foster Family Services

New Alternatives For Children (NAC)

Communities in Schools

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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