TOMY has launched its first website for the popular agricultural toys and collectables range, Britains farm toys.
Launching this month, the Britains website invites visitors to explore the full collection and provides unique, engaging content through video, posters, reviews and newsletter updates.
The website will engage with Britains’ community of enthusiastic farmers and celebrates the brand’s 96 year history as the leading manufacturer of in-scale farm models that appeal to children aged three and upwards.
The new site will allow visitors to view the whole Britains and Big Farm ranges in a catalogue-style, segmented by license, scale and category; tractor, implement, vehicles, farmyard packs and buildings, heritage and collectors and Big Farm.
Britains will also use the website to promote the launch of hero products for 2017 including the Kane Classic Trailer, as well as the NC Rear Discharge Manure Spreader, NC Dump Trailer and JCB Hydradig, set for release in July.
The Britains website will be supported with regular newsletters, offering exclusive insight on new releases, events and fresh news from the brand,
Pedro Sousa, UK brand manager, said: “We are extremely excited to unveil the Britains website to our fans.
“Last year we invested in extensive customer research to look at ways to reinforce our online presence. The new website will allow us to build on our heritage and expertise as well as provide fresh and relevant information to our massive community of enthusiasts and carpet farmers, like where to buy Britains farm toys.”