Nintendo and McDonald’s bring Super Mario toys to Happy Meals

Super Mario and his team of friends are heading to McDonald’s Happy Meals, following a new deal with Nintendo.

Kicking off today until May 22nd in the US, kids will be able to get their hands on one of eight toys based on Super Mario characters.

“Nintendo is always looking for ways to expand its brand, and a partnership with the family-friendly McDonald’s restaurants felt like a great fit,” said Doug Bowser, SVP of sales and marketing at Nintendo US.

“Like Mario, Happy Meals are something both kids and parents grew up with.”

Each of the toys, which includes Mario, Luigi, Princess Peach, Bowser, Yoshi, a Red Koopa Shell, a 1-Up Mushroom and Invincible Mario, boast a special function. For example, a translucent Mario lights up in different colours.

Families are also able to enter a sweepstake for a chance to win one of 100 Nintendo Switch Prize Packs.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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