The Entertainer expands in Cyprus

UK high street toy retailer, The Entertainer is expanding its international presence across Cyprus.

The expansion will be undertaken with the retailer’s current franchise partner, Ermes.

The Entertainer currently has 132 shops located across the UK with an additional nine international stores through its successful franchise partnerships.

Now in its 36th year, the family-owned and operated business has seen unprecedented year on year growth for six consecutive years.

Following solid trading results for The Entertainer in Cyprus, the retailer has secured two new sites which will be opening later this year in Korivos (Paphos) and Apollon (Limassol).

Each new store will celebrate its opening with a Grand Opening Day basting in-store activities including costume character appearances, face-painting and in-store demos.

Gary Grant, managing director and founder of The Entertainer, said: “We are delighted to have a firm relationship with a well-established retail expert.

“Ermes Group is renowned for its retail acumen and were an appealing partner with many similar values to The Entertainer. The expansions of our unit space within three great shopping locations is very exciting and we look forward to growing our international business with our two new locations in Cyprus.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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