Cartamundi to ‘win hearts’ with Play-Doh take on Shuffle card game

Cartamundi is hoping to ‘win the hearts’ of a big audience, with its latest addition to its popular Shuffle portfolio.

The firm has added Shuffle Twist Play-Doh for fans to enjoy, which marks the very first card game to feature the iconic putty.

“It has all the elements you need to win the hearts of a big audience: a key brand in Play-Doh, two very fun evergreen games in Memo and Happy Families, and let’s not forget, this is the first card game with real Play-Doh included inside,” Hayley McAuley, UK sales and marketing manager at Cartamundi, told ToyNews.

Players can take part in two games with the cards; Happy Families and Memo, which Cartamundi feels will ensure the Shuffle Play-Doh is a hit with every fan of the original card game.

McAuley declared: “As Play-Doh is a very well-known and well-loved brand, and tubs of Play-Doh are included with the cards, we expect this game to be a success this year and beyond.”

Launching at WHSmith and online via Amazon later this year, a number of other top retailers are also in talks to take on the new branded game. And with responses already proving positive, it looks like Cartamundi could have an ‘enormous hit’ on its hands.

Philip Van Herck, category manager of children’s card games and educational at Cartamundi, added: “Shuffle Twist Play-Doh combines two delightful family card games and the fun and creativity that has been the hallmark of Play-Doh for over 60 years. We are sure this game box will be an enormous hit with the family market.”

Cartamundi hopes that the game will allow players to ‘share the magic of playing together’, while bringing Hasbro’s iconic brand to a new generations of fans.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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