Super Wings fly into UK retail with RC, collectables and more

Having already been a success internationally, Alpha Animation is bringing a new line of toys inspired by its Super Wings property to the UK market.

Designed for pre-schoolers, kids will be able to get their hands on a line of collectables, R/C toys and transforming figures, all boasting a range of play patterns and unique features sure to please boys and girls across the spectrum of pre- schooler aged youngsters.

And with response from retailers already off to a good start, Alpha anticipates an ‘exciting launch’ for the range. “The reaction from retail really has been excellent, and when you see the quality of the line, its easy to understand why,” Mark Hyndman, UK general manager at Alpha, told ToyNews.

“We are super excited to be launching such a lovely property into the UK market. Super Wings has been a hit with pre-school children internationally and we hope the UK and Ireland will add to this success over the year and the show’s ongoing future.”

Since its debut, Super Wings has conquered Europe, having been named on the top five properties in Italy, Spain and France.

“We are hoping the UK will follow the trends of our previous launch markets and be a big hit with children here in the UK and Ireland,” cited Hyndman.

To help market season one of the toy range, Alpha is looking at trade support from the UK retail scene, where the firm hopes to deliver ‘on-time, every-time’.

Hyndman continued: “Our season one toy line offers the consumer various play patterns and encourages children to play out stories they see in the series.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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