TOMY UK is expanding its senior team in the form of Nicola Jenkins as head of UKI marketing.
Following the appointment, Jenkins will expand the growing senior management team with the toy firm.
Prior to joining TOMY, Jenkins held the role as international marketing manager for eight years at EA Ltd, where she worked on franchises including The Sims, SimCity, Hasbro and Harry Potter.
“It’s an exciting time to be joining TOMY. Obviously TOMY is one of the world’s leading toy companies that have historically concentrated on pre-school,” said Jenkins.
“Now, however there are very exciting plans to increase the trading footprint and market share. We have some outstanding new products that I believe will really shake up the marketplace. And, of course, in our traditional marketplace we go from strength to strength.”