Hasbro carves new Adventure-Figure category as Disney launches Star Wars Forces of Destiny franchise

Disney and Lucasfilm have released details of a new Star Wars initiative, celebrating the stories of the heroes from across the iconic Star Wars universe.

Called Star Wars Forces of Destiny, the initiative will feature an original series of animated shorts, each exploring new adventures of key characters including Rey, Jyn Erso, Sabine Wren, Princess Leia, Ahsoka Tano and more.

The animations will launch ahead of a collection of published titles and a TV special later in the year.

The new stories will also be supported by a line of toys from Hasbro, including new Adventure Figures; delivering a fusion between traditional dolls and action figures.

Each individually designed figure will feature dynamic action along with multiple points of articulation to help recreate the character’s adventures and heroic moments.

This will be rounded out with global product extensions, including books, apparel, bedding and toys.

“Star Wars Forces of Destiny is for anyone who has been inspired by Leia’s heroism, Rey’s courage or Ahsoka’s tenacity,” said Kathleen Kennedy, president of Lucasfilm.

“We’re thrilled that so many of the original actors are reprising their roles in these shorts which capture the small moments and everyday decisions that shape who these characters are. It is a fun new way for people to experience Star Wars.”

Developed by Lucasfilm Animation, Star Wars Forces of Destiny will remain true to the Star Wars canon and launching in July, the animated micro-series will be available on Disney YouTube ahead of a two-part TV special, featuring eight additional shorts on Disney Channel in autumn this year.

Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media, added: “From Princess Leia to Sabine Wren, Star Wars heroines are unique and we wanted to represent that in the product line for Star Wars Forces of Destiny.

“The result is the creation of our new Adventure Figures that celebrate the power and stories of these incredible characters and allow kids to recreate their most heroic moments at home.”

The 11-inch figures will depict characters including Rey, Jyn Erso, Princess Leia, Sabine Wren and an iconcic cast of sidekicks and villains such as BB-8, Chewbacca, Kylo Ren and more.

Hasbro is also rolling out Star Wars Forces of Destiny role play and accessories.

John Frascotti, president of Hasbro, concluded: “As the Star Wars fan base has broadened over the last 40 years, we have continued to add new and exciting play experiences to the Star Wars brand, to engage fans across generations.

“We have worked closely with Disney to bring the storytelling from Star Wars Forces of Destiny to life through this innovative toy line to help connect with new audiences as well as appeal to existing fans.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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