Character Options readies for Tiddlytubbies toys launch this July

Character Options is readying for the launch of its new Telly Tubbies Tiddlytubbies collection.

The Tiddlytubbies made their first appearance in the new Teletubbies series, created by DHX Media, in November 2015. The characters have since gone on to become fan favourites among the show’s pre-school audience.

The new range of plush and interactive toys is now set to land this July.

The first line is the collection of Giggling Tiddlytubbies plush toys, that, when the tummy is squeezed gently, release a tumult of giggles. Umby Pumby and Mi-Mi take starring roles in the line-up.

Meanwhile, the interactive Shuffle and Giggle Ping arrives in towelling fabric and, when children press her back, encourages kids to crawl as Ping shuffles and giggles along the floor.

Mark Hunt, marketing manager at Character Options, said: “We have received a high demand for the Tiddlytubbies from both retailers and consumers, following their introduction to the series.

“They are cute and highly collectable additions to the toy line and should drive incremental sales. We’ll be advertising through TV, print and digital platforms, s well as an extensive programme of blogging and unboxing videos to make sure everyone knows about this exciting new range of Tiddlytubbies toys.”

Charlotte Hill, senior global brand manager at DHX Brands, added: “2017 is a momentous year for the Teletubbies as the brand turns 20, making it a really exciting time for the launch of the new Tiddlytubbies toys.”

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